Investing Profile

Lia Cromwell(981)

VC
Writing pre-seed & seed checks for founders innovating at the US-Israel tech junction
upwest.vcTel Aviv, Israel
Photo of Lia Cromwell, Partner at UpWest

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Duke University Network
273 CONNECTIONS
cb
UpWest Partner
$200K - $3.0M
$1.5M
9
$18.4M
CompanyStageDateRound SizeTotal Raised
Balance
Pre-Seed+SeedJun 2020$5.5M
$470M
Co-investors: Kirsten Green (Forerunner Ventures), Jordan Angelos (Ribbit Capital), Max Levchin (Scifi Vc), Rex Salisbury (Cambrian Ventures), Mike Miller (Liquid 2 Ventures, LLC), Alexis Ohanian (Curated), Ido Vigdor (Viola Credit), Ben Lang (Notion Capital), Gil Ben-Artzy (UpWest), Brad Flora (Y Combinator), Sunil Sharma (Techstars), Tal Morgenstern (Kamanu Ventures & Lightspeed Venture Partners Scout), Nowi Kallen (Salesforce Ventures), Ameet Patel
Aspecto
Pre-SeedSep 2019$1
$1
Co-investors: Gil Dibner (Angular Ventures), Ron Pragides
CyCognito
Pre-SeedSep 2017
$150M
Co-investors: Ashvin Bachireddy (Andreessen Horowitz), Gil Ben-Artzy (UpWest), Ken Elefant (Sorenson Capital), Shuly Galili (UpWest), Dan Scheinman (Scheinman Angel Fund), John Thompson (Moving Capital), Arif Janmohamed (Kamanu Ventures & Lightspeed Venture Partners Scout), Eric Wolford (Accel-KKR), Larsen Jensen (Harpoon), William Allen (Harpoon), Umesh Padval (Thomvest Ventures)
Simpo
Pre-SeedN/A
$5M
Co-investors: Satish Dharmaraj (Redpoint Ventures), Elad Gil (Gil Capital / Gil & Co), Danny Hadar
Zone7
Pre-SeedN/A
$11M
Co-investors: Bruce Taragin (Blumberg Capital), Raanan Bar-Cohen (Resolute Ventures), Gil Ben-Artzy (UpWest), Dave Pell
Altostra
Pre-SeedN/A
Co-investors: Warren Weiss (WestWave Capital)
Expain
Pre-SeedN/A
BeeHero
Pre-SeedN/A
$46M
Co-investors: Oded Hermoni (Coinbase Ventures), Jon Soberg (MS&AD Ventures), Alireza Masrour (Plug and Play Tech Center), Gil Ben-Artzy (UpWest), Boaz Hecht
We are first check investors in Israeli founders building for the US market. We are most interested in backing teams with at least 1 Israeli founder who have (or plan to have) the CEO based in the US -- this is because we are big believers in being next to your customers and leading your GTM from your target market starting at the earliest stages.
We invest in pre-seed and seed stage Israeli founders looking to establish their operational HQ in the US from day one, with the CEO physically present in the US. For us, that means businesses targeting other geographies are not a fit.
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