L'ATTITUDE Ventures

Los Angeles, California

L’ATTITUDE VENTURES (LAT VC) invests in early-stage US Latino led and owned businesses with high-growth market opportunities capturable through technology. LAT VC addresses a troubling economic cost to our country: the underfunding of Latino entrepreneurs. LAT VC is led by global executive, Sol Trujillo, the first US-born Latino to lead a Fortune200 company, who has long underscored the economic importance of Latinos in the US.

Founded:2019

Firm Location:Los Angeles, California • Chicago, Illinois • San Diego, California • San Francisco, California • Mountain View, California

Investor Firms That Co-Invest with L'ATTITUDE Ventures

S3 Ventures Math Capital Black Jays Investments Google Ventures Base10 (Base10 Partners) Pitbull Ventures 75 & Sunny Precursor Ventures BAM VENTURES LLC Madefor MiLA Capital (Make in LA)Beinsports

L'ATTITUDE Ventures Team